Amazon reveals number of Prime members for first time


Amazon reveals number of Prime members for first time

Andrew Cummings
April 19, 2018

The chief executive's revelation represents the first time since Prime was launched 13 years ago that Amazon has made public the number of members. The membership generally costs $99 a year in the USA and lures people in with free two-day shipping and access to video and music streaming.

Amazon founder and CEO Jeff Bezos revealed Wednesday that its Prime membership service has over 100 million paid customers worldwide.


Last we heard, Amazon Prime was reportedly sitting between 60 and 90 million subscribers, but those numbers weren't official. It added more new members in 2017 than in previous years, and more new members on Prime Day than any other single day since the program began, Bezos said.

Amazon offers Prime service in cities in nine countries.


Annual letters from Bezos to shareholders are a popular read in the business world. Having "high standards" is the key, he wrote.

Not mentioned were Amazon's relatively nascent push into home security with the purchase of smart-doorbell maker Ring and the company's for-now vague plans in health care, which had spooked the industry.


"We expanded Prime to Mexico, Singapore, the Netherlands, and Luxembourg, and introduced Business Prime Shipping in the USA and Germany". More than half of the items sold through Amazon now come from third-party sellers. Amazon shipped more than 5 billion items through Prime in 2017, according to the letter.

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