Amazon Completes Purchase Of Smart Doorbell Maker Ring

Amazon Completes Purchase Of Smart Doorbell Maker Ring

Yolanda Curtis
April 13, 2018

Google's Nest division has similar cameras to Ring, and recently launched its own video doorbell and home security system.

Amazon kicked off the sale Thursday after closing its deal to acquire Ring. Ring's doorbell has a built-in camera, intercom, and Wi-Fi connection, so you can see and talk to visitors from other devices.

In a release, Amazon said it plans to work with Ring to reduce crime in neighborhoods.

Starting today, the first generation Ring Video Doorbell will cost $99, a $50 reduction from the $149 list price. But for Amazon, Ring provides a popular and trusted brand that will aid its push into customer homes, from Alexa devices to in-home deliveries, which is seen as the next big thing in online retail. This specific smart doorbell comes in 'Satin Nickel,' 'Polished Brass,' 'Antique Brass,' and 'Venetian Bronze.' "And this is just the beginning-we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighborhoods".

The relationship between Amazon and Ring began in 2016 through the Alexa fund, Amazon's investment division focused on supporting companies that develop voice-related features.

Amazon announced the completion of the deal and said that two companies will work together to accelerate Ring's mission to "reduce crime in neighbourhoods with affordable, effective home security products and services". Customers will not experience any interruption in service and can contact the appropriate company's customer service team with any questions or issues.

"Combining with Amazon allows us to come into a large organisation that has a lot of different support mechanisms, and leverage them, be it technology, a service or something else, to scale much faster than we would have been able to do before".

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