Instagram Is Testing The One Feature You've Wanted For Years

Pablo Tucker
March 21, 2018

In the new feature, users have to press a button on a public post so that it gets embedded in Instagram Stories. However, Instagram is reportedly working on something that would be the closest thing to a "regram" feature from the app thus far.

Yes, our favourite social media platform is now launching a shopping service and we are unable to cope. Speaking after the latest announcement, Satish Kanwar, Vice President, Product, Shopify, said, "Shoppers around the world increasingly demand unique experiences that shorten the path to purchase, and the future of commerce will need to meet and exceed these evolving demands".

Instagram's visually-driven platform offers plenty of opportunities for businesses to display their products to prospective customers.

Now, sellers can tag up to five products per single image post or 20 products per multi-image post.

Instagram Shopping has launched in eight more countries, including the United Kingdom, making it easier for users to buy things from browsing in the app.

However, users who don't want their posts to be "quote-Stories" can disable this feature.

More than 500 million Instagram people are active on Instagram every day, and 60 percent of users say they discover new products on Instagram.

Instagram has been steadily trying to promote its business potential to attract more clients and consumers willing to use its platform to sell products and help monetise the platform.

Amy Cole, Instagram's head of business development, told Drapers: '[Shopping] is hands down the most asked-for update and it is great to now be able to connect the dots from discovery all the way through to purchase and create a seamless experience'.

"While Instagram has given us the ability to connect our brand personality with our audience, social media conversation is most effective for businesses when based around product; we've always felt the experience would be stronger with an added commerce element", said Rohan Moore, managing director at Olive Clothing Limited.

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