'Flava in Ya Ear' Rapper Craig Mack Dies At 46 Years Old

Cheryl Sanders
March 13, 2018

Flava In Ya Ear rapper Craig Mack has died aged 43. Time for new flava in ya ear.

Fellow artist DJ Scratch shared a tribute to Mack, writing on Instagram: "I just got a disturbing phone call". Mack's a brand new flava in ya ear. In the Summer of 1994, those words were inescapable in cars, in clubs, on radio and on TV.

Hip-Hop fans of a certain age will remember Craig Mack as an unorthodox, gritty rapper with as unique a voice as any that emerged in his era. His follow-up single, "Get Down" went gold. A remix of the song featured the Notorious B.I.G. and helped launch his career as well.

Impressed with his contribution, Combs offered him a recording contract and released Mack's laid-back debut album, Project: Funk da World, in 1994.

In 2012, after being away from the hip-hop scene for several years, a video was released in which Mack stated that he had joined the Overcomer Ministry, a conservative Pentecostal Christian organization.

Iconic for his contributions to Diddy's Bad Boy Records, the rapper was rumored to have been signed by the mogul after a chance meetup in a club that ended with Mack absolutely nailing an impromptu freestyle. While the subject matter was completely different from his material of the past, the song showed Mack still maintained his distinctive flow. It marked a return to Rap, and a reunion of sorts with the EPMD family tree. The 46-year-old rapper's cause of death was heart failure, according to multiple reports.

Mack's church, Overcomer Ministry, is located in SC.

However, Toney says Mack had been very ill for some time and knew he didn't have much longer to live.

"He was prepared for whatever comes, to go home to the Lord", Toney said to the NY Daily News. He was prepared to do that.

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