NRA Backlash: Big Brands Sever Ties to Gun Lobby

NRA Backlash: Big Brands Sever Ties to Gun Lobby

Yolanda Curtis
February 25, 2018

The moves come amid widespread calls to boycott companies and groups that have ties to the powerful pro-gun group.

Those included MetLife Insurance, the Avis Budget Group, home security firm Simplisafe, two moving brands - Allied Van Lines and northAmerican Van Lines- and Symantec Corp which had offered discounts for its LifeLock identity theft product.

Another round of companies on Friday announced plans to sever ties with the National Rifle Associates, following the shooting massacre last week at Marjory Stoneman Douglas High School in South Florida that left 17 staff and students dead.

In what may be a sign that American politics is undergoing a shift on the issue of gun control, a number of businesses are distancing themselves from the National Rifle Association. Enterprise offered NRA members "an unspecified discount", according to ThinkProgress.

Gun control activists have been mounting a campaign on Twitter, including using the hashtag #BoycottNRA as well as using social media to pressure streaming platforms, including Amazon, to drop the online video channel NRATV, which features gun-friendly programming produced by the NRA.

Business Insider reported that Best Western used to offer discounts to NRA members. It was responding to a tweet saying "Please END your relationship with the @NRA".

"Customer feedback has caused us to review our relationship with the NRA", Langin said.

Insurance giants Chubb Ltd and MetLife, cybersecurity firm Symantec Corp, and Enterprise Holdings, which operates the Enterprise, Alamo and National rental auto chains, were among those that said they would end partnerships with the powerful NRA.

Others have warned that they risk alienating the famously loyal NRA membership base, which could galvanise a significant backlash. A number of big corporations, from a major insurer to three auto rental brands, have severed their relationships with the NRA, reports Reuters.

Now, something similar is happening with the National Rifle Association (NRA) - and it also appears to be working. The list and the calls to boycott the brands are getting thousands of retweets.

"Don't be surprised that he has reopened the NRA emergency book to understand how you deflect a serious discussion about making Americans safer by limiting access to deadly weapons to people with mental illness", Malloy said.

We will update this post as new information emerges.

On Friday, Trump said, "Out of your teaching population, you have 10 percent, 20 percent, very gun-adept people", and added that while not all teachers would have guns, some would carry concealed weapons to protect students, "and the beauty is it is concealed".

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