YouTube's new threshold for monetizing videos will impact 'significant number of channels'

Carla Harmon
January 17, 2018

For Google Preferred, which YouTube was reportedly reimagining in the wake of the Logan Paul scandal, major changes are also afoot.

Beginning today, in order to be eligible for the YPP, creators will need to have surpassed 4,000 hours of watch time within the past year, and boast at least 1,000 subscribers. "They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors)".

YouTube suspends Logan Paul over suicide video, doesn't rule out future collaboration

In an open letter posted to Twitter last week, YouTube wrote, "We expect more of the creators who build their community on @YouTube, as we're sure you do too".

He also implied that he had more to say on the subject at a later date.

Under this system, Paul's video would have been reviewed by a human moderator, who would have conceivably flagged it as not being eligible for Google Preferred ads due to its disturbing content. A year ago the company instituted a new rule requiring channels to have at least 10,000 views to cash in from ads.

Logan Paul said he believes he deserves a second chance after coming under fire for posting a YouTube video of an apparent suicide victim in Japan last month.

After a "difficult year" for its video-sharing site YouTube, Google has unveiled a host of brand safety assurances as part of a concerted effort to lessen concerns raised by successive ad misplacement controversies over the past 12 months. While it experienced a brief ad slump from top-tier brands and agencies, sales soon came back even stronger, and those advertisers paid even more for Google Preferred placement. Like Paul, Kjellberg was removed from Google Preferred and lost the second season of his YouTube Red series, Scare PewDiePie. Afterward, "channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube". We still can't believe it.

After the initial boycott, YouTube gave advertisers a slew of new controls to ensure their ads don't run next to offensive content.

Most important is a pledge from YouTube that every single video in its Preferred program - including the thousands of clips uploaded so far - will be approved by a human "for their compliance with our advertiser-friendly guidelines".

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