Toyota will bring Alexa to its USA cars this year

Pablo Tucker
January 12, 2018

Instead of an advertising blitz, its Alexa digital assistant has merely been popping up regularly in "smart" products across the convention - everything from mirrors and toilets to headphones and auto dashboards. Google Assistant is being introduced into Android Auto equipped vehicles including certain offerings from Ford, Holden, Honda, Mitsubishi, Nissan and Subaru. It is estimated Google Home will capture 25 percent of the smart speaker market in 2018, while Amazon's Echo will command a 68 percent.

Six months since Amazon and Microsoft shook hands for coupling Windows 10 with Alexa, we are having the initial signs of its arrival.

The two companies - and to a lesser extent, Apple, with Siri, and Microsoft, with Cortana - are waging a fierce struggle to establish their assistants as de facto standards for a new generation of voice-controlled devices.


Bloomberg's Mark Bergen notes Google will have a booth at CES for the first time in years.

Amazon's Alexa smart assistant was the quiet star of the show at last year's CES.

"Google's aware that the future is moving to a world in which most likely we're using devices beyond phones, we're talking to our devices", he said. The company plastered the "Hey Google" command to launch its digital assistant all over Las Vegas. It allows users to do video calls with Google Duo, provides YouTube video access, and manages all connected devices in the home.


It is also apparently concerned device makers looking to make money off of voice interactions will turn to Amazon. But it hasn't been a huge factor in gadget announcements leading up to CES.

"We have over one million actions available to users that [they] can now look up", a Google spokesman told the BBC. But its subtext is all about Google versus Amazon.

Google Assistant soon will be coming to more than a dozen voice-activated speakers, including Altec Lansing, Anker Innovations, Bang & Olufsen, Braven, iHome, JBL, Jensen, JB, Klipsch, Knit Audio, Memorex, Riva Audio and SoLIS, Huffman said. In fact, Alexa is even starting to encroach on Cortana's turf by making its way onto some PCs.


It has baked Bixby into TVs, fridges and smartphones among other products - and those are the only places you'll find it.

Other reports by iNewsToday

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