Peugeot is aiming to have all vehicles electrified by 2025, CEO says

Pablo Tucker
January 19, 2018

European automaker PSA Peugeot Citroen plans to offer electric and hybrid electric powertrain options for all of its vehicles by 2025, according to CEO Carlos Tavares. Unable to compete with the mass offerings of affordable compact and midsize vehicles from Japanese auto manufacturers, Peugeot left the USA market in 1991 and has shown little interest to return, until now. Tavares says the Opel brand will develop products for the U.S.

PSA bought the Opel and Vauxhall brands from General Motors previous year.

Although Tavares refuses to publicly nominate the brand the company will use for its eventual return to the USA, he's confident by 2026 the company will be selling its own vehicles through a new type of distribution model. The CEO stated in his words that the PSA group would be totally electrified by 2025 which means all their cars would come in hybrids or fully electric.

By 2030, Tavares said, 80 percent of the automaker's vehicles will offer the ability to pilot themselves under limited conditions, and 10 percent will be capable of autonomous driving.

In the next phase, the company will begin to use its own vehicles for its U.S. mobility services. The third step will be to sell Peugeot vehicles in the United States designed by Opel engineers who worked for GM.

Tavares also confirmed the company is working on developing models for the USA market.

The company plans to start meeting with auto dealers in the USA this year as it considers how it will distribute its vehicles, Tavares said."If you want to be a global player, you have to be there", he told the group.

In addition, Tavares said Peugeot will announce soon a deal to establish additional manufacturing capacity in Southeast Asia.

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