NBC expects ad sales record with Super Bowl, Olympics

Henrietta Brewer
January 13, 2018

In the Super Bowl, however, the singing of the National Anthem is a big deal.

Sportscaster Al Michaels and NBC Sports executive producer Fred Gaudelli addressed several of the controversies that have plagued the National Football League this season during a panel at the Television Critics Association winter press tour on Tuesday.

"If there are players who choose to kneel, they will be shown live", he said.


"When you are covering a live event, you are covering what's happening".

US broadcaster NBC said on Thursday it expected to hit ad sales records for the Super Bowl and Olympic Winter Games, both of which it will air next month, showing that advertisers are hungry for live events that draw viewers on a real-time basis. "It's certainly possible it could happen again", Mr. Gaudelli said.

But Gaudelli said Midwesterners are "unfazed" by snowy weather, "so I don't really think the cold weather is going to be that much of a factor".


Of course, not all protests during the anthem have been broadcast, but the attention it's gotten seems to warrant that it be televised at the biggest football event of the year.

Trump kindled a feud with the NFL and players who kneel during the National Anthem at a rally in September, when he called for players to be fired if they disrespected the flag. During that weekend over 200 players, executives, and coaches, protested the anthem and President Trump.

"Two dozen NFL players continue to kneel during the National Anthem, showing total disrespect to our Flag & Country". "NBC's Saturday Night Live lampoons Trump on a regular basis and the network recently blamed a third party for their errant tweet backing Oprah Winfrey to run for president".


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