Humans will review video from most popular YouTube creators

Pablo Tucker
January 18, 2018

One new change announced by YouTube on Tuesday is manual oversight of the Preferred program, a move aimed to appease advertisers who are wary about appearing next to work such as Paul's suicide video.

Advertisers don't want their ads — YouTube's lifeblood — running next to troubling videos.

In a blog post for creators, YouTube chief product officer Neal Mohan and chief business officer Robert Kyncl noted that "2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program". The new restrictions will make the path to monetization much longer for those who are just starting out on the platform.

As someone who operates a small YouTube channel that hasn't yet hit this threshold, it's crap - but not the end of the world.


Obviously, those smaller creators are not happy with the changes these rules enforce.

YouTube changed eligibility requirements for what it takes to become a member of the YouTube "Partner program", which splits ad revenues with video creators, saying the video maker needs to have at least 1,000 subscribers and watchtime of 4,000 hours during a 12 month period.

Read the full details of the update on YouTube's Creator Blog.

But as worrisome as the Logan Paul episode was for frequent visitors of YouTube, the actual reason that Google has to address the root of the problem is because of advertisers.


"We took some actions to protect our advertisers from inappropriate contents past year".

According to the U.S. tech giant, manual review of Google Preferred channels and videos will be completed by mid-February in the USA, and by the end of March in all other markets whether it is available, including South Korea. In the months that followed, YouTube faced similar scrutiny for allowing Russian propaganda to flood its platform and bad actors to create exploitative kids content. So YouTube is making some major changes. She also promised that YouTube would announce additional changes in the coming weeks.

Others, like long-time YouTuber ReviewTechUSA shot down criticisms that the changes came amid Logan Paul's comedy video that partially featured a suicide victim's dead body hanging from a tree in a Japanese forest. Paul has a starring role in the 2016 YouTube Red film The Thinning, a sequel to which had been planned but has now reportedly been put on hold, presumably so the project can be retooled to remove Paul's character if it isn't fated to be scrapped entirely.

Well, far be it from us to discourage, young content creators, but according to YouTube, there will be a massive change of policies, starting with February.


This article was originally published by The Hollywood Reporter.

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