Hotel bans 'social media influencers' after woman asks for free stay

Yolanda Curtis
January 23, 2018

A hotel in Dublin publicly posted email messages from a YouTuber asking for a complimentary stay at a hotel, which in return she would grant the establishment exposure on her channel and instagram.

The post-which garnered more than 14,000 "likes" along with more than 2,000 shares and more than 2,700 comments-started a heated discussion about how social media influencers should act, as well as the responsibility of the marketing professionals who interact with them.

Though Stenson has received at least as much criticism as praise for his response to Darby-especially his decision to bar bloggers from his properties-he has also grabbed a lot of social media attention.

AN Irish hotel owner has continued his spat with a British vlogger by invoicing her £4.5m for the publicity she received when he publicly snubbed her request for a free stay.


The backlash motivated Darby to take to YouTube (of course) and post a 17-minute response video, where she explains how she felt and even breaks down.

"These were all 30 years plus people internet bullying a 22-year-old girl who is just trying to run her own business and raise awareness of what appeared to be a stunning Dublin hotel".

The White Moose Hotel in Dublin didn't think the offer was "amazing" and posted its response to Darby, without naming her, on Facebook.

Darby has not yet responded to Mr Stenson's public posting of the invoice and video but had on Sunday, tweeted to her fans to thank them for their support.


Now Paul has taken to Facebook today to share an "invoice" he is sending to Elle charging her €4,300,000 for "the provision of features in 114 articles across 20 countries with a potential reach of 450 million people".

In the terms section of the bill, he joked: "Mentions in videos will not qualify as payment". In the video, they criticize social media personalities who pay for followers and then turn around and attempt to utilize those followers in order to receive free goods and services.

In the video, an actress pretending to be an influencer says, "How did I get all these followers, you ask?" "The sense of entitlement is just too strong in the blogging community and the nastiness, hissy fits and general hate displayed after one of your members was not granted her request for a freebie is giving your whole industry a bad name".

Elle Darby has almost 90,000 subscribers on Youtube and more than 79,000 Instagram followers. That email is something that every single blogger has sent out.


She added: "There were also over about over 100 comments again saying disgusting things about me all because I had gone to this certain hotel and emailed them politely offering them a business idea".

Other reports by iNewsToday

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