GoDaddy, NASCAR's Danica Patrick reunite for farewell races

Ross Houston
January 18, 2018

Both those career highlight races were in GoDaddy livery.

GoDaddy announced on Thursday that it will sponsor the 35-year-old in the "Danica Double", comprising the Daytona 500 and Indianapolis 500.

"This is definitely the way I want to finish my racing career - at these two iconic races, backed by my iconic, long-time sponsor", said Patrick. Now she just needs to find the rides to get her back on racing's two biggest stages. "Our brands have always been powerful together, and I think it's awesome to have them at my side when I go "all in" with my businesses after racing".

Patrick still hasn't revealed which teams she will be driving for in either of the races, but did confirm news will be coming shortly about her Daytona 500 plans.

"That's just the way the universe works", Patrick told the Associated Press.

In November, she tearfully announced that 2017 was her last full-time season in NASCAR, following sponsorship issues and her exit from Stewart-Haas Racing.

"You could say, "we're getting the band back together", said Chief Marketing Officer Barb Rechterman". "Danica epitomizes exactly what happens with many of our customers". She recently published a health and fitness book called Pretty Intense, and she has an athleisure clothing line and a wine label. She also owns a California vineyard, Somnium, which is Latin for the word "dream".

"It doesn't mean sit and do nothing because then nothing would happen, but it also means respecting the process and understanding that good things take time". Known for years as a website domain hosting company, GoDaddy now touts itself as "the world's largest cloud platform dedicated to small, independent ventures", and there's no better spokeswoman than Patrick, who is well into the next chapter of her life and her brand.

Dennis Reinbold has made a sizable investment in his Verizon IndyCar Series team ahead of the 2018 season with an intent to run two cars at the Indy 500 and more races afterwards, if possible. She's reuniting with GoDaddy, the company that helped her transition from open wheel to stock auto racing in the first place. Danica did more than drive for GoDaddy. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials - a record appearance for celebrities.

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