AMP pages, Search Console notifications & desktop only pages

Pablo Tucker
January 18, 2018

A few days ago, Google announced the introduction of an enhanced PageSpeed Insights tool to aid website owners in optimizing the loading speed of their pages.

If you do a Google search on your smartphone, pages that take forever to load might not show up anywhere near the top of the results.

The ranking tweak, which will go into effect this July, "will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries", Google says in the blog. Interestingly, Google also says that a slow webpage may still rank higher if it has relevant content. Developers have been presented with tools to test their webpages to make sure they don't get penalised in terms of ranking. One example of that is the company's controversial Accelerate Mobile Pages (AMP) project, which places sites with AMP support in front of everyone else on search. It is encouraging developers to think about how performance affects user experience of their page, and to consider user experience metrics.

In February 2016, it began to highlight AMP sites (pages using its Accelerated Mobile Page technology to speed up mobile rendering) in search results, and then in April 2016 gave AMP pages a more prominent position in Google News. The Chrome User Experience Data?

In fact, mobile searches surpassed desktop searches back in 2015, and mobile has continued to grow in the years since.

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