YouTube may launch its own streaming music service in 2018

Yolanda Curtis
December 8, 2017

There are quite a handful of companies competing against each other in the music streaming industry. Nonetheless, with Spotify having 60 million paying users and Apple about 27 million subscribers YouTube will have a mountain to climb to catch up.

YouTube is planning to launch a new music streaming service called Remix next year. Only Warner has already signed on for the service, according to the report. Vevo, owned by Universal and Sony, distributes music videos for their acts. The service is also attached to Google's Play Music, which allows users access to either service, at no extra charge.

YouTube has so far not been able to create a music streaming service to match that of Spotify and Apple Music, with services such as Google Play Music, YouTube Music Key, Music Key and the music video-focused YouTube Red, not hitting the mark.

It is interesting to note how YouTube will market its service. The service is being called "Remix" internally, but there's no word on what it might be called when it does go live. The service will feature on-demand music listening coupled with tied in YouTube clips.

"The new service could help appease record-industry executives who have pushed for more revenue from YouTube".

Warner Music Group has reportedly already signed on to the service, while Universal Music Group, Sony Music Entertainment and independent label digital rights agency Merlin are now in talks.

What we know at this point is that the planned launch is expected to be in March of 2018.

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