Google Will Hire 10000 Employees To Moderate YouTube

Yolanda Curtis
December 5, 2017

The company - which owns the video network site - said on Monday that more than 10,000 content reviewers are to be added to the company's workforce.

The announcement comes after British Prime Minister Theresa May put heavy pressure on the social media companies to remove radical content after a series of deadly terror-related attacks this year in the United Kingdom.

It is hard to know at this stage whether machine learning can adequately flag disturbing content aimed at children, as much of this type of content could be hard for an algorithm to recognise as disturbing or creepy, which is why human content reviewers are needed.

The reports led several big brands including Mars and Adidas to pull advertising from the site.


To be able to teach its algorithms which videos need to be removed and which can stay, though, it needs more people's help.

Going forward, she said that YouTube would be "carefully considering which channels and videos are eligible for advertising". Stricter criteria will be applied, staff will conduct more manual curation, and the team of ad reviewers will expand to ensure ads are only running where they should.

She said Youtube would be speaking with advertisers and creators "over the next few weeks" to hone its approach.

Apart from expanding the current strength, the company plans to take punitive measures about inappropriate comments by introducing new comment management tools and blocking mechanisms.


In June YouTube announced that it would take steps to address the problem by improving its use of machine learning to remove controversial videos and by working with 15 new expert groups, including the No Hate Speech Movement, the Anti-Defamation League and the Institute for Strategic Dialogue.

YouTube's parent company, Google, also promises to continue developing advanced machine-learning technology to automatically flag offensive content for removal.

Google (GOOG, GOOGL) will have 10K people reviewing and flagging content across its platforms by next year to teach AI how to do the job better. The website said it is drastically increasing the number of people in charge of overseeing content. "But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering", she declared.


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