Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Andrew Cummings
December 5, 2017

If you walk into your local Harvey Norman this morning and the sales staff are rude to you, well it could be for a multitude of reasons that nearly certainly separate to you and your existence, but the most likely reason is that Amazon launched in Australia this morning, just in time to completely up end the retail sector for Christmas.

Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.

In addition to local brands, Lego, L'Oreal, Calvin Klein, Nikon, Disney, Wrangler, Coach, Puma, Roxy, Nike are all featured on the Australian marketplace, which spans over 23 categories, including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.

"While it can be a challenge to ensure potential customers find your website, Amazon already has hundreds of millions of customers around the world searching for new products". Some Kiwi players, like Trade Me, say Amazon's high-volume model might not suit our smaller market.

Australians living in Sydney, Brisbane, Melbourne, and Adelaide will have access to Amazon's fabled next-day delivery service for $9.99 while Perth and regional cities in across the country will pay $11.99 for two-day delivery.

Orders of over AU$49 sold by Amazon will receive free shipping, and a one-day delivery service is available in select areas across Australia.

"Focusing on costumers and the long-term are key principles in Amazon's approach to retailing", he said.

Globally, approximately 50 per cent of Amazon's total units come from Marketplace sellers. "By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come".

Australia has always been home to Amazon-registered sellers, but until Tuesday they were limited to sending goods offshore because the Seattle conglomerate did not have a warehouse in the country of 24 million people.

Amazon expects to launch Prime shipping benefits in Australia in mid-2018 and from today. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

Amazon's arrival in Australia has many domestic retailers nervous, and has seen a number ramp up their e-commerce divisions in an attempt to compete.

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