John Lewis Christmas advert 2017 is here!

Yolanda Curtis
November 10, 2017

It's all rather academic as these ads have become a United Kingdom institution and, once again, adam&eveDDB delivers for John Lewis.

Be prepared to reach for the tissues though, when Moz realises it is time for him to go and let the little boy grow up.

This year's song is a rendition of the Beatles' Golden Slumbers.

So without further ado - here is the new advert!

John Lewis have revealed their 2017 Christmas advert, which sees the lovable giant Moz the Monster take centre stage.

The pair then become friends, but the lack of sleep due to Moz's disturbance causes Joe to struggle to stay awake during the day.

The advert features Moz the Monster who lives under a little boy's bed.

The ad has appeared on the store's Youtube channel and will preview on television on Friday night.

The ad has again been the subject of intense speculation about its content, with the store stoking the excitement by releasing short previews on social media under the hashtag UnderTheBed.

The two-minute advert has been directed by Michel Gondry.

On Thursday, the retailer told fans that it would be soon be launching the high-anticipated 2017 ad on Twitter.

But was the surprise already ruined?

The previous two years have featured Buster the boxer dog, and Monty the penguin, but this year's ad features a different kind of creature: Moz the Monster.

Speaking about this year's John Lewis campaign, Gondry said: "When I told my ex-girlfriend I was doing the next John Lewis Christmas film she said; 'You have big shoes to fill, this John Lewis commercial must make people cry, don't forget.' Last week I showed it to her and she cried".

Other reports by iNewsToday