Flipkart enters Indian smartphone mkt with Billion Capture

Yolanda Curtis
November 10, 2017

Flipkart, one of the biggest e-commerce website in India is ready to launch its first smartphone under the Billion name.

As mentioned above, the Flipkart Billion Capture+ is available in two variants - one with 3GB RAM and 32GB storage price at Rs. 10,999 and the other with 4GB RAM and 64GB storage priced at Rs. 12,999.

The smartphone will retail in "Mystic Black" and "Desert Gold" colours. The phone is powered by an octa-core Qualcomm Snapdragon 625 processor.

To start with the specifications, the smartphone bears a 5.5-inch Full HD display with a screen resolution of 1920 x 1080 pixels, 401ppi pixel density and 2.5D Dragontrail glass.

One of the highlights of the smartphone is the dual rear camera setup.

The attraction of Billion Capture+ smartphone is the addition of Android Nougat, which helps you to work all the latest features such as split-screen, improved multitasking and enhanced power saving mode via Doze. It has dual 13MP rear camera with a dual-LED flash and a 5MP front-facing camera. Customers can also avail interesting deals including No Cost EMI, discounts on leading credit/debit cards and more. At this price, the Flipkart Billion Capture+ may be a worthy smartphone, but it will be competing directly with the likes of the Redmi Note 4 and Mi A1.

Mobile sales constitute a majority of the revenue for online retailers but have a wafer-thin margin. Users can also expand the inbuilt storage up to 128GB using a microSD card. There also a fingerprint sensor on the back side of the phone. For the front, there is an 8-megapixel selfie shooter. This has a USB Type C charger and Quick Charge with Flipkart promising seven hours of battery life with just 15 minutes of charging. Notably, Flipkart announced the Billion self-brand in July this year to focus on the needs of the Indian consumers. Standard connectivity options include Bluetooth 4.1, WiFi 802.11 b/g/n, Type-C port, 3.5mm jack and Global Positioning System. "We're sure this customer-centricity will delight Indian smartphone buyers", said Sachin Bansal, co-founder and executive chairman, Flipkart during the launch. Moreover, the company says it has now 130 service centers in 125 cities and towns across India. Hrishikesh Thite, category head, Billion said customers' major pain points in a smartphone centered around battery, camera, storage which is what they've addressed in the phone.

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