Facebook's latest feature test looks like Snapchat's streaks

Andrew Cummings
November 25, 2017

Snapchat's "Streaks" feature has become popular as it appeals to a young audience.

For those uninformed, a Snapstreak is a feature whereby Snapchat tallies up the daily snaps between two Snapchatters.

Snap Inc (NYSE:SNAP) has brought a great many of innovations to the social messaging space over the years, and almost every one of them has been directly copied by Facebook (FB).


Which is what Facebook is doing by taking the streak feature from Snapchat and implementing it into Facebook Messenger. That is because "streaks" is just the latest manifestation of an apparent Facebook strategy of copying or cloning successful Snapchat features such as "Stories" and camera filters and introducing them into its own services. Facebook appears to be testing this on limited accounts at the moment. Many believe this practice has helped stall Snapchat's user growth, as people that are already on Facebook, Instagram, and Messenger have little reason to try Snap if there aren't any additional features there.

LONDON, UK - APRIL 13TH 2017: The official homepage of the Snapchat social media website, on 13th April 2017.

This week brings yet another occurrence of this trend, with Facebook this time porting Snapchat's "Streaks" feature, which counts the number of consecutive days you've messaged one of your friends.


If Facebook is preparing to clone this, then don't be surprised to see it show up in Instagram and WhatsApp, according to The Verge.

With over 166 million users globally, Snapchat has continued to take a hit in terms of userbase. Facebook uses a lightning bolt emoji and a pop-up that reminds the person that their talking streak is about to end and they must keep the conversation going.


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