Emirates wants Airbus A380 production guarantee before placing new orders

Andrew Cummings
November 14, 2017

Emirates will buy 40 of Boeing's new 787-10, the largest model in the family of Dreamliner composite airliners, with deliveries planned to start in 2022.

The leather seat reclines into a fully flat bed and can be placed in a "zero-gravity" position inspired by technology used by Nasa, the United States space agency, which gives a feeling of relaxation and weightlessness, Emirates said.

The deal, announced by Emirates Airline on home turf at the Dubai Air Show, is a painful loss for Airbus which once had sold the carrier 70 of its rival A350 before the carrier canceled the deal three years ago after the European plane maker redesigned the plane. In the other suites, binoculars are available for customers who want to explore the sky outside their windows.

It's hard not to associate the word "luxury" with the Mercedes-Benz S-Class, so much so that Emirates Airline used one as its inspiration for the completely redesigned First Class in its Boeing 777 fleet. "With immediate effect, travellers in the Emirates First Class are now also able to enjoy the sense of luxury of our Mercedes-Benz S-Class above the clouds", said Jens Thiemer, vice president of marketing at Mercedes-Benz Cars.

Emirates has updated the most popular features of its private suites, including a personal minibar for drinks and snacks within each suite; and wireless controls to adjust seating positions, as well as to navigate the in-flight entertainment system.

Sir Tim Clark, president of emirates, said that his airline had pioneered the private suite concept back in 2003, and the carrier continued to set the industry benchmark.

From First Class through to the Business and Economy Class cabins, all along the walkways, in the washrooms and galleys, the latest Emirates 777 aircraft boasts a multi-million dollar upgrade that includes newly-designed seats and upgraded inflight entertainment systems in all cabins.

The business class seat was inspired "by the interior of a modern sports auto", has a 72-inch seat which turns into a fully lie-flat bed, touchscreen controls for the seat and in-flight entertainment system, privacy panels between seats, a shoe storage area, and a personal mini-bar.

"It gives us far more in our arsenal to deal with the type segmentation of demand that we're looking at in the next decade", said Clark.

The Boeing 777s don't have the showers that are aboard Emirates' A380s. The suite, which will debut in December on its fleet of Boeing 777-300ER jets, offers Emirates passengers a new take on luxury and privacy.

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