Wolfenstein II's anti-Nazi message causes some upset

Henrietta Brewer
October 10, 2017

Speaking to a gaming website, Bethesda marketing boss Pete Hines talked about the publisher's marketing for the first-person shooter, which has used the hashtag #NoMoreNazis and the slogan "Make America Nazi-Free Again" on social media. The Wolfenstein franchise has been around for over 20 years, and the object of the game has always been to rid the world of Nazis.

The Wolfenstein account's co-opting of Donald Trump's presidential campaign slogan, "Make America great again", has rubbed some of its more conservative players the wrong way. However, others on Reddit consider the Tweet from Bethesda a mere publicity stunt to elevate the hype surrounding the game before its release on October 27.

But that's literally what you'll be doing in Wolfenstein II: The New Colossus: ridding America of Nazis. We aren't going to shy away from what the game is about. "We don't feel it's a reach for us to say Nazis are bad and un-American, and we're not anxious about being on the right side of history here", Hines stated in an interview with GameIndustry magazine.


Apparently, there are a bunch of people getting upset over a tweet made by the "Wolfenstein" Twitter page a couple days ago in regards to next installment of the franchise, Wolfenstein II: The New Colossus.

Some fear this game will inspire further clashes between neo-Nazi groups and their opposition. We don't feel it's a reach for us to say Nazis are bad and un-American, and we're not anxious about being on the right side of history here. This has angered some alt-right gamers who feel that Bethesda is using the current political landscape in America to promote their game.

The game picks up where the 2014 release left off, with BJ Blazkowicz and the resistance trying to lead America towards its second revolution.


Wolfenstein franchise has always been about killing Nazis and the upcoming Wolfenstein 2: The New Colossus will be no different, however, Bethesda's marketing campaign for the game is being deemed controversial by some and now the studio has come ahead to defend it.

He also added that some of the events in the game are directly connected to the current scenarios in the US. This fictional setting of Nazi soldiers on the USA streets is awfully familiar to real-life current events as of late.

It's no surprise, then, that the ad campaign for "Wolfenstein II" focuses on the dispelling of Nazis from the U.S. - that's what the game is about as well. Be sure to let us know in the comments section below if you'll be picking it up and stay tuned for more! "As we've said many times before, fighting Nazis has been the core of Wolfenstein games for decades, and it isn't really debatable that Nazis are, as Henry Jones Sr. said, 'the slime of humanity.' Certainly there's a risk of alienating some customers, but to be honest, people who are against freeing the world from the hate and murder of a Nazi regime probably aren't interested in playing Wolfenstein".


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