Windows 10 Mobile: Microsoft just put the final nail in the coffin

Yolanda Curtis
October 10, 2017

Microsoft has announced that the Windows phone will not receive any new features or build any new models in the future.

Belfiore adds that Microsoft tried "VERY HARD" to incentivise developers, even writing apps for them, in a bid to bring more apps to Windows Phone/Windows 10 Mobile. Then, Belfiore talks of why he switched from Microsoft's mobile platform, mentioning the issue we're all too aware of - the app gap and lack of hardware.

While Microsoft supports users moving to iOS and Android, Belfiore explains that they're OK with their users being on multiple eco-systems, and that most people have a different phone OS to what they use on their PC.

Vice President of Operating Systems Joe Belfiore revealed the company is no longer developing new features or hardware for Windows 10 Mobile. Remarkably, Belfiore even admitted ditching Windows 10 Mobile himself in favour of Android. Instead, Microsoft has turned its hand towards optimising its mobile apps - which include Microsoft Word, Excel and Outlook - for Android and iOS, and under Satya Nadella's leadership has veered away from mobile and towards enterprise cloud computing, returning to the company's software-focused roots. Microsoft will continue to support Windows 10 mobile for a while yet.

It's the end of the road for Microsoft Windows 10 Mobile. The mobile OS we don't often hear much about though is Microsoft's Windows 10 Mobile. As an individual end-user, I switched platforms for the apps and hardware diversity. But the number of users was too low for most of the companies invest.

One of the key problems for Microsoft was the dearth of apps for its mobile platform. While Apple never looked back after its iPhone (2007), Google thrived with its open-source Android (2008), which allowed OEMs to develop a wide range of phones across price categories. The last Windows-based phone was launched in India in 2016. Windows phones just take 1.3 % of the United States market share which is just more than that of BlackBerry which is of 0.3%, these are the most recent sales figures obtained from Kantar Worldpanel.

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