Ninja Theory is donating all Hellblade sales for mental health awareness today

Yolanda Curtis
October 10, 2017

As part of World Mental Health Day, Ninja Theory have revealed that they will be donating all proceeds they receive from Hellblade sales today to the United Kingdom mental health charity, Rethink.

The game itself combines action-fantasy gameplay with a story about mental illness.


Tuesday 10th October is World Mental Health Day and the developer has launched its own website http://www.hellbladehelp.info to help anyone suffering in silence to find help.

In an effort to continue raising awareness around the issue, each and every sale of Hellblade will be donated to Rethink Mental Illness. "We are delighted to be supporting this important work with this donation". Hellblade's protagonist, Senua, suffers from psychosis, and the game's plot and mechanics revolve around Senua's journey into the hellish underworld constructed within her own embattled mind. The group wants to help those affected by the invisible illness by challenging and changing attitudes.


Some of the themes dealt with in Hellblade include psychosis, and mental health is explored through voices in Senua's head, as well as a bending of reality, something that the player experiences alongside Senua. If you haven't yet purchased Hellblade, consider picking it up tomorrow. Instead of focussing on critics and scores, it features images captured by fans in the game's photo mode and uses quotes from the many messages that Ninja Theory received after the game's release.

Hellblade: Senua's Sacrifice is available now on PC and PS4.


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