Gucci boss says fashion label will be fur-free by 2018

Andrew Cummings
October 12, 2017

The brand's Spring-Summer 2018 collection, which was shown at Milan Fashion Week in September and will go on sale next year, will be its first without fur.

The Italian luxury brand's president and chief executive, Marco Bizzarri, announced the move at a talk at the London College of Fashion on Wednesday.

Gucci says it will no longer use mink, coyote, raccoon dog, fox, rabbit or all other species specially bred or caught.

Activists called the decision Gucci "a huge change of rules" in the fashion world.

"I wanted to find someone who shared a belief in the importance of the same values".

"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.

"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV.

By shunning fur, Gucci follows in the footsteps of brands like Armani, Hugo Boss and staunch animal rights campaigner Stella McCartney.

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.

Gucci, part of Paris-based Kering luxury conglomerate, joins a number of other brands in the Fur Free Alliance, an worldwide group which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.

'A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur.

FFA Chairman Joh Vinding said: "For decades, animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".

Gucci will be included in the Alliance of opponents of the fur - the worldwide group that organizes campaigns for the rights of animals and promotes the development of alternatives to fur in the fashion industry.

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