BSNL offers unltd calling, data on Bharat phone for Rs 97/mth

Yolanda Curtis
October 17, 2017

However, home-grown handset manufacturer Micromax Informatics in a collaboration with State-owned telecom operator Bharat Sanchar Nigam Limited (BSNL) on Tuesday announced the launch of its latest 4G VoLTE feature phone, called the "Micromax Bharat 1" in the Indian market. "This will connect the unconnected masses in rural area at very affordable rate", BSNL chairman and managing director Anupam Shrivastava said while announcing the agreement with Micromax.

The Micromax and BSNL collaborations will offer users with the low-priced data that means enjoying the unlimited call and internet services at an affordable price of Rs 97/- every month.

According to Rahul Sharma, co-founder, Micromax Informatics, the Bharat 1 phone will cost customers less than JioPhone down the line.

From the looks of it, the Micromax Bharat-1 feature phone looks like one of the old dumb handsets that were in fashion a decade ago, but inside the device are modern hardware modules. It is powered by a Qualcomm 205 processor and 512MB of RAM. It is equipped with 2 MP rear camera and VGA selfie camera. Since the Bharat 1 is targeted at the feature phone market, BSNL is going aggressive with the data plan. Users will also get the option to watch live TV on the Bharat 1. Bharat 1 will be totally make in India. Desh ka 4Gfone also comes with support for 22 different languages.

"Both Micromax and BSNL have been working with the aim of bringing the next wave of unconnected users on the Internet". After two years, the cost of ownership for BSNL will be Rs 4,528 as compared to Rs 5,172 of Jio's and after three years, goes the claim, BSNL's ownership cost will be Rs 5,692 as against Rs 6008 in the Jio phone if kept by the customer.

As reported earlier, the Bharat 1 handset is a dual-SIM handset and comes bundled with a BSNL SIM card and a suite of services from BSNL.

"Connecting the last mile - to the Internet and relevant information - is an important part of the strategy for both BSNL and Micromax".

Furthermore, Micromax also added that the company is looking to sell more than six million smartphones under its Bharat series in the next five to six months. There are no glaring advantages the Bharat-1 exercises over others especially if we consider Airtel's offering.

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