Andy Rubin's Essential phone gets $200 price cut, now selling at $499

Yolanda Curtis
October 23, 2017

The phone launched in June and after a bumpy ride made its way into peoples palms in late August.

Although price cuts are usually due to low sales or for stock clearance prior to arrival of a new-gen device, Essential says the discount will help the company better penetrate into the market, which is now dominated by the likes of Apple and Samsung.

That's not where it ends though; the loyal customers who did manage to buy the phone at its original price of $699 win themselves an essential store code called "friends and family code".

That now means you can buy the Essential Phone in the United States for only $499, a much more palatable amount than the $699 first asking price for the device.

In the world of Google, it was huge news when Andy Rubin, the co-founder of Android, announced that his new startup was going to be releasing a near-stock Android smartphone. Companies such as Apple and Samsung typically sell tens of millions of units per quarter. Since the launch, Essential has delivered several software updates and improved the overall performance and reliability of the camera, but still, it's miles behind the competition.

With that said, there's no question that Essential faces an uphill battle even after the price cut. That's a good, solid reduction at a time when smartphone prices tend to be creeping in the opposite direction. It has a titanium and ceramic chassis and sports a 5.7-inch display. It is powered by a 3,040 mAh battery and features 13 MP rear camera.

The price drop has already hit Essential's website, but isn't yet live on Amazon or Best Buy. The front camera is 8MP with f/2.20 aperture and fixed hyperfocal lens. The Essential PH-1 may not land in India anytime soon.

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