What Is Botulism? Death Wish Coffee Recalls Nitro Over Deadly Toxin Concern

What Is Botulism? Death Wish Coffee Recalls Nitro Over Deadly Toxin Concern

Andrew Cummings
September 21, 2017

Death Wish has stopped production of Nitro Cold Brew until an additional step in the manufacturing process can be implemented.

"Botulism is a rare but serious illness caused by a toxin that attacks the body's nerves", the Centers for Disease Control and Prevention writes.

In the product recall notice, the firm told consumers: "Death Wish has undergone a rigorous, lengthy process with an independent, process authority to test the shelf-life, stability and safety of the Nitro Cold Brew coffee".

Death Wish Coffee, made famous through its 2016 Super Bowl ad, recalled its 11-ounce nitro cold brew cans because they were processed in a way that could lead the growth of the deadly toxin botulin, according to the FDA.

Now, Death Wish is not saying that Nitro Cold Brew has given anybody botulism yet - this recall is merely "precautionary".

No illnesses have been reported in association with the product, the company said.

Customers who bought the product through the company's website are guaranteed a refund within 60 days. Botulism can cause general weakness, dizziness, double-vision, and trouble with speaking or swallowing.

Death Wish's statements about the recall also include a note about how nitrogen-infused coffee is a newer product and that there's a risk of Clostridium botulinum (C. botulinum) in "low acid foods commercialized in reduced oxygen packaging". The cold brews have been pulled from store shelves, and customers who have purchased it are urged to either dispose of it or return it to the store with proof of purchase for a full refund. "Botulism also can weaken the muscles involved in breathing, which can lead to difficulty breathing and even death".

"We apologize for the inconvenience this may cause our customers and our retail partners, but we believe this is the right precautionary measure to take", a statement from the company said. People experiencing these problems should seek immediate medical attention, according to the FDA.

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