Tim Cook claims the $999 iPhone X is a 'value price, actually'

Andrew Cummings
September 21, 2017

Looking at the word on the street the iPhone X could cost as much as R20 000 when it lands in South Africa though official pricing is yet to be announced.

"If you see something going on that's not right, the most powerful form of consent is to say nothing", Cook said.

The Apple CEO, while making an appearance on a segment on Good Morning America, felt that Apple's latest flagship's United States dollars 999 cost is a "value price" for the technology it offers. "So, I would have a very aggressive plan not just to let a few people in I would be recruiting".

"And so when we look at it, the phone - the iPhone in particular - has become to essential in our daily lives, people want it to do more and more and more, and so we built more and more technology in to be able to do that".

Apple CEO Tim Cook said Tuesday that the almost $1,000 iPhone X is "a value price, actually", after being asked if it was a too expensive for "the average American".

ROBERTS: I know you do, Tim. The flagship device will be available for preorder on October 27 and will ship on November 3.

Cook nodded and answered in the affirmative, seemingly prepared for the question. From the iPhone SE - which is more affordable than ever - to the iPhone 7 and iPhone 8, Apple 2017 smartphone lineup features devices across a wide spectrum of price points.

Our objectives aren't big revenues.

Cook tells the Bloomberg Global Business Forum in NY that teaching computer and app coding to the masses is critical for fostering a strong middle class - a return on investment in digital education.

COOK: Yeah. Apple has never been about selling the most of anything.

Far-off countries such as Russian Federation will be selling Apple's latest flagship device for nearly $1,400, as charted by Business Insider from Apple's own figures.

Despite the high price tag, supplies are expected to be severely limited heading into 2018. Approximately 88 percent of the global market use smartphones employed with the Android operating system, according to Strategy Analytics, rather than Apple's iOS, which makes up roughly 12 percent.

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