Facebook Instant Videos unveiled

Yolanda Curtis
September 12, 2017

In addition, having videos download in the background might make users more prone to watching videos on Facebook due to the fact that they aren't using their mobile data.

Videos pre-downloaded, indicated by a lightning bolt (via Twitter), are meant to have no load time before being viewed.

Facebook confirms to TechCrunch that the Instant Video test is available to a small percentage of Android users.


There is no surprise that Facebook strongly wants to get the hold of the video market which as of now is dominated by Youtube.

The Instant Video feature is reminiscent of Instant Articles, Facebook's hosted content format that loads much faster than mobile websites so users don't drop off waiting for a publisher's articles to appear.

The feature will enable Facebook users without a reliable data connection to stay glued to videos on the platform even when on the go.


Instant Videos are no doubt part of Facebook's grand scheme to become a video-first social network, but it won't be easy.

The company has improved its strategy for video content, including cutting deals for digital TV shows.

Facebook has yet to reveal how it will choose videos for offline caching.


It isn't now clear what videos would be downloaded through Instant Videos.

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