Apple TV refresh brings 4K, City to streaming platform

Pablo Tucker
September 22, 2017

"You can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions, but you can't download a 4K version", Apple said on its support page that was first spotted by MacRumors.

While Apple is timing this change with the release of its newest Apple TV 4K, which also includes support for Ultra HD and HDR content, it's something which will impact all previous generations of the set-top box - and, indeed, people who rent on their Macs or iOS devices. But, judging by this support document, you won't be able to download the 4K version of the titles you already purchased-only the HD versions. The new Apple TV 4K is out Friday starting at $179, or $30 more than the regular model. For one, the ability to stream 4K HDR content is a welcome addition.

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The Verge did discover over the weekend that it's possible to download and play 1080p full HD movies with HDR on the 2017 iPad Pro models.

The higher the quality of the video that you're trying to stream, the faster your Internet connection has to be.

Through the new tvOS update, Canadians now get access to the Apple TV app-one of a seven countries this is rolling out to outside of the United States. If it's lower than that, Apple devices will automatically lower the quality. YouTube uses the VP9 video format for its 4K videos, which the Apple TV doesn't support.

You've got yourself a fancy 4K TV, now it's time to get some 4K content on that bad boy. Apple says it is working with 20th Century Fox, Lionsgate and other production houses to bring new content to iTunes. This is because the device now doesn't support Google's VP9 codec, relying instead on H.264/HEVC.

Apple has also put quite a bit of work into its integration with other devices. But it's the Apple TV 4K's power that might prove more important over time, he wrote.

For Apple to justify the Apple TV 4K's $179 price tag against the apps already built into your TV and those very popular cheap streaming sticks, it needs to offer a ideal utopia of the best technical capabilities, a complete content catalog, and a simplified interface.

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