Apple Has Increased The Prices On 256GB And 512GB iPad Pro Tablets

Yolanda Curtis
September 13, 2017

As of this writing, the 10.5-inch iPad Pro in 256GB and 512GB configurations that had cost $749 and $949, respectively, are now on sale for $799 and $999.

Following yesterday's product announcements, Apple has quietly raised the prices of its 10.5-inch and 12.9-inch iPad Pro models by $50.


The shortages have been cited as one of the reasons for Apple's role in financially backing all of the bidding groups battling to take over Toshiba Memory Corporation, the NAND flash semiconductor company owned by the Japanese engineering giant. NAND has been in short supply since the beginning of the year, due in part to increased consumer demand for SSDs, and the transition from 2D NAND to 3D NAND.

The price change was first spotted by the blog MacRumors. "At the same time, the industry-wide transition to 3D-NAND and 2D-NAND TLC production has sharply reduced the supply of Flash memory of the 2D-NAND MLC type".


Apple sneakily hiked the price of some iPad Pro models, following the iPhone launch event on Tuesday.

Apple didn't provide an immediate explanation for why it hiked prices, but a report from Reuters in June suggested that there's a global storage on DRAM and NAND memory chips, which provide the storage in iPads. The prices for the 64GB models of both iPad Pro tablets has not been increased.


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