Amazon Unveils Fire HD 10 Tablet, Priced About $150

Yolanda Curtis
September 19, 2017

Amazon reckons the whole thing is 30% faster than the outgoing HD 10. The 10.1-inch 1920×1200 pixel IPS screen is colourful, bright, and has excellent viewing angles. The new Fire HD 10 could prove an interesting precedent for the device pulling a sort of double duty as a tablet/home hub.

The 2017 Fire HD 10 will also last longer between charges, with an additional two hours battery life over the previous generation bringing the total to 10 hours of "mixed use" according to Amazon, and still has a microSD card slot for adding more storage if 32 or 64GB is not enough.

The company noted that the all-new Fire HD 10 is available for pre-order beginning today with 32GB or 64GB of storage starting at $149.99 at the website.

Hands-free Alexa is activated via the notification pane.

Stay tuned for my full Amazon Fire HD 10 review in the near future.

Eric Saarnio, head of Amazon devices in the European Union, said: "We've really worked hard to deliver a tablet from the ground up that's flawless for entertainment".

If you're interested in trying Amazon's Alexa assistant on the cheap, the company is now offering a few ways for you to do just that.

The twist with the Fire HD 10 is the introduction of hands-free Alexa, which can be toggled on and off via the notification pane.

If you've been thinking of picking up the Amazon Tap, now is the time to do so. Anything you can do with an Echo Dot or an Echo you can do with the Fire HD 10, with the addition of handy visual cards like weekly weather reports and Wikipedia summaries.

Alexa has slowly started making its way onto a handful of phones, but the smart assistant hasn't really been implemented on any tablets outside of Amazon's own. Swipe right and you'll see icons representing the last thing you did on the device, whether it's the book you were reading, the movie you were watching, or the music you were listening to.

Personally, I don't think it matters. It's all quite neat, and could get you to the content you want to watch or listen to that bit quicker. And the money saved over the more productivity-focused iPad Pro 10.5 can be put towards an Amazon Prime, Spotify, or Netflix subscription instead.

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