Amazon Mistakenly Sends Baby Registry E-mails

Andrew Cummings
September 20, 2017

No matter - "A gift is on its way", the email read, adding that customers could go to Amazon's site to see what had been purchased for them. The message was accompanied by a crawling baby, and it kind of looked like a birth announcement.

Amazon caught a handful of customers off guard Tuesday by sending emails informing them of purchases that were made from their baby registry.

Amazon has since confirmed that the email was sent out by mistake, and has apologised for any confusion caused. "Who knew", tweeted another.


It's not clear what sparked the mishap, but Amazon later sent users a second email saying that the note was sent in error.

Those who got the email - and chose to talk about it on Twitter - reacted with a mix of amusement, fear, and anger. "Someone great recently purchased a gift from your baby registry!" "A technical glitch caused us to inadvertently send a gift alert e-mail earlier today", Amazon said in a statement.

So the email was just a glitch, a mistake.


"We are notifying affected customers".

Clients of the service had temporary difficulties because of the human-inputted error, showing how many have come to rely on Amazon's cloud for parts of their day-to-day operations.

In the future, Amazon may very well know we're pregnant before we do.


Amazon just told me someone bought something off my baby registry. Um.

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