Adidas Surpasses Jordan Brand, but Nike Remains America's Most Popular Sneaker

Andrew Cummings
September 19, 2017

That's because Adidas, which endorses his Yeezy kicks, has passed Jordan Brand as the second-most popular sneaker brand in the United States, according to the NPD Group marketing tracking company, as reported by ESPN.

"This is an achievement I never thought I would see in my lifetime", Matt Powell, an analyst with NPD Group, which tracks sneaker sales, tweeted this week. In the meantime, the Jordan brand basically remained level, jumping from 9.4 percent to 9.5 percent during that span. Nike actually declined, going from 39 percent of the market share from last January through August to 37 percent over the first eight months of 2017. However, the heralded Nike remains atop the same list. According to Rovell, Adidas captured 11.3 percent of the market share from January 2017 through August 2017-a notable jump from its 6.6 percent in the same span past year.

In total, according to MarketWatch, U.S. athletic footwear sales were $1.86 billion, up slightly from $1.85 billion a year ago.

Powell added that Adidas sport footwear sales grew by more than half this August with shares growing to 13%.

Adidas' growth can be attributed to a variety of factors.

Powell reportedly said that the brand's success has to do with the popularity of its classic styles like the Adidas Superstar, which was the best selling sneaker of 2016, and Stan Smith.

As Powell also reports, Adidas' sales more than doubled at shoe chains which is why the brand is paying much more attention to those types of stores.

Notable athletes with Adidas sponsorships include Lionel Messi, James Harden, Jozy Altidore, Von Miller, Garbine Muguruza and Alexander Zverev.

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