Los Angeles Rams Owner Stan Kroenke Buys E-sports Team

Pablo Tucker
August 11, 2017

The Overwatch League has now expanded to nine teams, as Blizzard announced today that Cloud9 founder Jack Etienne has purchased the rights to a team based in London, while Stan and Josh Kroenke of Kroenke Sports and Entertainment, which holds a controlling interest in sports franchises including the Los Angeles Rams, Denver Nuggets, Colorado Avalanche, and Arsenal FC, will take ownership of a team based on Los Angeles.

The Overwatch League is the first e-sports league with city-based teams, according to Blizzard. Most Cloud9 teams and players are billed out of the USA, so Etienne's purchase of the London spot is a bit of a departure from the organization's North American beginnings.


Cloud9 founder Jack Etienne has fronted the money for the London team, while Los Angeles Rams owners Stan and Josh Kroenke have seized the opportunity to start up a Los Angeles team. With today's announcement, the League now includes teams from Asia, Europe, and North America, including two teams for Los Angeles.

The two new additions join the original seven confirmed teams for the inaugural season of the Overwatch League, while Team EnVyUs are reportedly finalising a deal for the Austin-Dallas location, which has yet to be officially confirmed.


Remember, the player signing window is now open, and announced Overwatch League teams can add players until it closes on October 30, 2017. Blizzard has announced several baselines for player pay and treatment, including housing, health insurance and a minimum $50,000 salary.

"The Overwatch League continues to have great momentum", says Activision Blizzard CEO Bobby Kotick in a press release. Keep your browser bookmarked to overwatchleague.com for official news on rosters and more information about the Overwatch League as a whole.


The Overwatch League™ is the first major global professional esports league with city-based teams in Boston, London, Los Angeles, Miami-Orlando, New York, San Francisco, Seoul, and Shanghai. Back in April it was announced the game passed 30 million players worldwide. To learn more about the Overwatch League, visit www.overwatchleague.com. Blizzard still needs to sign on more to really flesh out the league but so far, this is looking like a good start. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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