Facebook OKs local firm's launch of Moments-like app in China

Pablo Tucker
August 13, 2017

It's called Colorful Balloons, and it looks and functions like Facebook's Moments app. To log into the new app the largest social network in China, WeChat, is used.

Facebook has always been keen to find a way into China, where the social network has been banned since 2009.

Facebook, which, as its program blocked in China to bypass censorship released app without their logo and name. However, it seems like Facebook is trying to make sure the app doesn't spread photos widely, which could be a way to keep the project under the radar.

Facebook isn't welcome in China, but that hasn't stopped the social media giant from managing to establish presence one way or another. It was released through a separate company without any hint of Facebook's affiliation.

In a statement to the Times, Facebook did not confirm or deny its involvement with Colorful Balloons. Released by a company named Youge Internet Technology, Colorful Balloons has not been reported in any form since The Times picked it up, and there's fear that China might now take notice and implement appropriate action. The country recently started disrupting messages on Facebook-owned chat platform Whatsapp.

"We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways", Facebook said.

This isn't the only time Facebook has tried to tap into the Chinese market.

Facebook's founder Mark Zuckerberg has made a big point of meeting with Chinese politicians, studying Communist Party propaganda, Mandarin and even speaking it in public.

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