Facebook launches Watch tab for TV shows and live sports

Pablo Tucker
August 10, 2017

Eventually, Facebook will roll out Watch to more users and show producers.

Facebook paid to seed some of the original content that will appear in the section.

Video has been crucial for Facebook as the social network tries to get people to spend more time on its site. It's already become a powerhouse in serendipitous video discovery via the News Feed, and Watch will surely provide enough suggestions to get people hooked on shows they weren't expecting.


Facebook increasingly becoming a video service.

When it debuts, Watch will feature a range of comedies, reality shows and live sports, such as: "Daily Nas", where the rapper Nas interacts with fans; "Tastemade's Kitchen Little", a humorous how-to cooking show where children share recipes with professional chefs; "Returning the Favor", in which former "Dirty Jobs" host Mike Rowe rewards people who've helped their communities; and weekly Major League Baseball games.

So Facebook created Watch - which you can think of as Facebook's YouTube in the same way that Instagram is its Snapchat - and which is split into two main tabs: Discover and Watchlist. You'll also be able to participate in a dedicated Facebook Group for individual shows.


The feature will initially be available to a limited number of users in the U.S., with a broader expansion promised "soon".

The Watch tab on Facebook is a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don't miss any episodes. Also, the Shows section will be open to a limited group of creators, but access will be given to everyone soon. Shows are made up of episodes - live or recorded - and follow a theme or storyline. He has reported for Advertising Age, Adweek and Direct Marketing News.

"We've learned from Facebook Live that people's comments and reactions to a video are often as much a part of the experience as the video itself", wrote Daniel Danker, Facebook's director of product in a blog post. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.


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