Chance the Rapper Announces That 'SoundCloud Is Here to Stay'

Carla Harmon
July 17, 2017

SoundCloud, which was launched in 2008 and has never said how many paying subscribers it has, last month launched a budget subscription package in the hope of persuading more listeners to convert from the free service.

But it's also plausible that the young rapper has more plans for SoundCloud, with "Big B's" just his first step.

Cofounder and CEO Alex Ljung wrote a post on Friday titled "SoundCloud is here to stay", 10 days after announcing the startup was cutting 40% of its staff.

Struggling music streaming service SoundCloud has rubbished claims that the company could be shutting up shop, amid reports that it only has enough money to last until the fourth quarter of this year.

It seems that through the power of the Twitter feedback and whatever backroom deals Chance and SoundCloud had, the website is now here to stay.

Last week, SoundCloud said it was firing 173 staffers and closing its London and San Francisco offices to focus on Berlin and NY.

Both musicians have chose to release a single exclusively on Soundcloud for the objective of helping the platform in times of difficulty. SoundCloud is home to countless of independent musicians who use the service to distribute music to their fans.

Ljung built on this sentiment with a statement on SoundCloud's blog. News that the cash-strapped music streaming platform was on its way out hit the news cycle, but signs are pointing to the fact that indie rap hero Chance The Rapper may have saved the day. "The music you love on SoundCloud isn't going away".

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