Amazon reportedly launching a new messaging app called 'Anytime'

Yolanda Curtis
July 17, 2017

It appears as though Amazon wants a piece of the action and is working on their own stand-alone messaging app called Anytime. The company has started to survey its customers for developing potential features of the app. While it's not clear at what stage the app is in, one customer told AFTVNews the survey suggested the service was ready. Earlier this year, it announced Chime, a video conferencing app for its business-minded users, created to rival with existing services such as Skype for Business or WebEx.

Amid the upsurging popularity of messaging apps, Amazon throws itself into the fray.

Messages will be encrypted and the service will allow users to communicate with businesses and shop. Moreover, the app will allow users to play games and can also use a filter to photos and videos. Since it is going to be a product by Amazon, it is also have the marketplace built right into the app, along with Amazon Pay. However, they are now working on a new app that can see the giant take on the likes of Facebook, Instagram and Snapchat.

There has been no indication as to when Anytime will launch, but Amazon has said it will work across both Android and iOS mobile platforms, as well as desktops. For instance, the app will feature end-to-end encryption, audio/video calling support and stickers will also be part of the pack. The virtual voice assistant Alexa is also one of Amazon's creations which has become very popular.

Amazon's survey says that users could sign up for Anytime using a name rather than a phone number.

Amazon has proven itself to be a unsafe competitor when the company moves into key technological areas. It is being assumed that the tech-giant will probably launch the app by the end of this year.

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