Apple is manufacturing its Siri-based smart speaker, could debut next week

Pablo Tucker
June 3, 2017

The Siri speaker will allegedly differentiate itself from the Amazon Echo and Google Home devices by offering virtual surround sound technology and deep integration with the Apple ecosystem. Apple could unveil this highly-anticipated Siri Speaker onstage during the WWDC keynote taking place on Monday, June 5, but the all-new device won't be ready to ship until later this year. One cool tidbit that is rumroed for the speaker are sensors that will automatically read the acoustics of a room and adjust audio levels accordingly.

The speaker is thought to provid a hub to automate appliances and lights via Apple's HomeKit system, and establishing a bulwark inside the home to lock customers more tightly into Apple's network of services.


A survey released last month by research firm eMarketer found Echo speakers held 70.6 per cent of the USA market, compared with 23.8 per cent for Google Home and 5.6 per cent for others including Lenovo, LG, Harmon Kardon and Mattel. This also makes it hard for Apple users to stream music on either of the speakers. Apple would also let third party services build products for the smart speaker.

The tech giant's valuation of about US$800bn compares to Amazon's US$478bn and Google parent company Alphabet's US$683bn.


According to a new report from Bloomberg, Apple has started overseas production of its Siri-enabled smart speaker. However, the device is not expected to be release anytime sooner after its launch.

Apple's iPad already comes in three sizes, but the company may add a fourth next week, says KGI Securities analyst Ming-Chi Kuo. That's probably not going to happen, at least this year, and that's okay, as long as the Siri speaker offers premium sound. The lack of a touchscreen is somewhat surprising, given the latest Amazon Alexa-powered smart speaker has one, but it still is a credible information. This is very similar to what Google Home and Amazon Echo can already do, although it wouldn't come as a surprise. All of them, however, suggested that Apple will show off the smart speaker at the WWDC 2017. It will be using Siri, the voice assistant software on the iPhone and Mac.


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