Martha Stewart Launches Wine Club, Her Donkeys Tease The News

Carla Harmon
April 8, 2017

If you're a Martha Stewart fanatic your kitchen is already built with Martha Stewart cabinets. Considering she recently entered into the subscription food scene through her partnership with Marley Spoon, what kind of hostess would she be without offering a wine pairing? If signing on for a year's supply of Martha wine isn't your thing, you can order individual bottles, or opt to buy one case at a time, though prices may vary. Can't you just picture her nursing a glass of French Merlot while curled up under a cozy cashmere throw in front of her fireplace with her dog?

The company boasts of a collection handpicked by Stewart, and an expert panel that includes the company's in-house winemaker, Sommelier Chris Hoel.

Martha Stewart, a member of the Sequential Brands Group Inc. brand portfolio, announced Wednesday that it has partnered with Drinks, a wine delivery marketplace, to launch Martha Stewart Wine Co., an online wine shop.

"I am excited to bring my passion for wine to wine lovers across the nation", says Stewart.

The homeland queen of a different sort launched Martha Stewart Wine Co. on Wednesday, capitalizing on the Rosé Rush, which has catapulted the U.S. to become the number one wine market in the world, surpassing France and Italy. "Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain".

Aside from solo bottles, the site will also feature monthly wine club options (Yes!), special occasion gift memberships, and curated wine packs for weddings, anniversaries, birthdays, and more. Overall, you can find over 30 reds and 14 whites, with sections for rosé, sparkling and dessert wines as well.

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