Netflix gives new rating system a thumbs up

Carla Harmon
March 17, 2017

Instead, users will soon be able to express their level of enjoyment with a thumbs up for favorable or a thumbs down for unfavorable.

Netflix's switch to a like-based rating system follows a study the company started past year.

Netflix is ditching its existing star rating system in favour of an approach that uses a thumbs up/down to judge user opinions on content, the streaming service announced at a press briefing in San Francisco on Thursday.


Netflix said that during testing ratings for content went up by 200 per cent using the new "thumbs up, thumbs down" system.

"We're creating a dating site in a new way between a person and a title".

Here's some interesting news for Netflix users: At a press conference on Thursday, the streaming giant announced that they were officially making an overhaul to their ratings system, which now works on a five-star scale.


Apparently, the whole star thing was very crucial to Netflix's algorithms when it first started, but as the years have gone on, the company has noticed that people will rate something like a documentary very highly but only watch it once, and then they'll rate something like a goofy comedy much lower and then watch it over and over again.

Are you one of the fastidious binge-watchers who consistently rate Netflix shows and movies?

The new rating system is set to roll out globally starting in April.


Separately, Netflix Chief Product Officer Neil Hunt revealed that the company was planning on making mobile-specific cuts of its own original movies and TV shows, to better suit mobile watchers. While the star ratings system will disappear, notably, the ratings you provided will still be used to recommended content. Thus, Yellin also added that this feature is not similar to how dating sites match users.

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