Jaguar I-Pace, Range Rover Velar SUV dominate 2017 Geneva Motor Show

Yolanda Curtis
March 7, 2017

Built into a sliding hatch on the roof, the drone can be launched using a touch-screen tablet from inside the vehicle while the auto is in motion, and is able to re-dock with the use of a magnetic homing device without any human intervention - the first of its kind in the world. SVO collaborated with the Austrian Red Cross to develop a unique Land Rover that will be trialled by their emergency response teams.

At a grand event at London's Design Museum, Land Rover unveiled the newest member of its Range Rover product line, the Velar, with a bit of help from lovely guests like actress/model Poppy Delevingne. Land Rover has developed self-centring and magnetic retention technology to help the drone land on top of the vehicle while it is still being driven. "We hope to help the Red Cross save lives in emergency situations". The drone is operated via a tablet, while images can be relayed back to the Discovery's infotainment screen for Red Cross staff to analyse.

"Land Rover and the team of engineers and designers at Special Vehicle Operations are proud to support the incredible humanitarian work of the IFRC and its members", John Edwards, Jaguar Land Rover Special Operations Managing Director said.


Land Rover said: "With the drone airborne, live footage can be transmitted to the Red Cross's emergency response teams, helping them respond more quickly and effectively to landslides, earthquakes, floods and avalanches". It will help them respond quickly to landslides, earthquakes, floods, and avalanches - any terrain which can not be traversed by foot.

The Land Rover Discovery created for Project Hero also includes a sliding floor panel that can be used as a work surface in a pinch, as well as more mounting points for gear, added LED lighting to better illuminate nighttime operations, and power supply points with worldwide plug configurations for compatibility with a range of devices.

The drone enhances New Discovery's already outstanding capability.


In between designing the new Velar and updating the Range Rover for 2017, Jaguar Land Rover has been busy making a drone-toting bespoke vehicle for the Austrian Red Cross.

Land Rover retailed 28,775 vehicles in the month, down 6% year-on-year.

The Project Hero auto will be based with the Austrian Red Cross at its training centre in the mountainous Erzberg region, and also in Vienna, for 12 months of testing from June.


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