Wheel Video Acquired By Tinder

Yolanda Curtis
February 17, 2017

Though what exactly Tinder plans to do with this acquisition is unclear at the moment, it aligns well with the recent trend towards video-centric consumption.

Large companies like Snap and Facebook already have those features deeply integrated in their extremely popular apps like Snapchat and Instagram, and users simply didn't feel the need to migrate to yet another video-centric social network. The idea at the time was to offer a way for people to make mobile videos that were easy, fun and watchable, as well as to collaborate on videos with family and friends. Wheel co-founder Paul Boukadakis, along with Wheel employees, will join the Tinder team. Tinder previously allowed users to send photos that disappeared after 24-hours to their matches.

Wheel was originally founded in 2015, when it was then called Ferris.

Wheel cofounders Paul Boukadakis and Chris Shaheen.

Tinder could be launching a Stories feature, and we're not talking about a place where users reveal the most weird conversations they've had on the platform. Every day, 26million matches are created - which leads to 1.5million real-life dates every week. Thus, more of a video version of the game "Telephone".on a smartphone-or as a Tinder spokesperson described it, a "continuous "wheel" of creative storytelling".

"We are always exploring new ways to innovate while helping our users make connections on Tinder", said Brian Norgard, head of product and revenue at Tinder, in a statement.

Although details regarding the acquisition are not available yet, Tinder claims that it will incorporate video features into its app in the future.

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